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Strategy & Creative Direction
Brand identities, campaigns and visual systems developed with the discipline to make every expression feel part of one world.
Meet the founder
DayoTinkerman
Founder & Global Creative Director of Native Nature
Building an original clothing universe where apparel, storytelling and identity become one connected experience.
Vancouver, British Columbia
The origin
Why I Built Native Nature
Dayo Ogundipe, professionally known as Dayo Tinkerman, is the Founder & Global Creative Director of Native Nature.
Native Nature began with a belief: clothing can do more than signal taste. It can carry meaning, preserve original ideas and help people express who they are becoming.
Drawing on experience in creative direction, law, UX and brand development, Dayo designed Native Nature as a connected system, not a logo placed on products.
“Become Original” is the standard behind it all: choose direction, build intentionally and make the work only you can make.
Building the Becoverse.
The Becoverse is the original story universe behind Native Nature. It turns the ideas within the brand into characters, narratives and collectible media that customers can enter, not simply observe.
Apparel is the first layer. The story universe is the second, connecting what people wear to original comics, lore and characters.
The third layer is participation. Together, apparel, story and community form one cultural ecosystem.
“Clothing is not the entire product. The world behind it is.”
From creative director to founder
One founder.
Four disciplines.
More than a decade working across creative systems shaped how Native Nature builds products, protects ideas and connects every customer touchpoint.
Intellectual Property Law
Legal training informs how Native Nature develops, structures and protects its original characters, stories and designs.
User Experience & Systems
Digital strategy and UX experience shape how apparel, community and the Becoverse operate as one connected journey.
Fashion Product Development
Apparel development translates the brand’s ideas into useful, wearable objects designed for movement and identity.
Watch the world take shape
Native Nature
in motion.
Play ↗
Becoverse Kickstater Trailer
See the philosophy, visual world and cultural ecosystem behind the brand.
Visit ↗
Community programs
Explore how customers, creators and athletes can participate in what comes next.
Visit ↗
Co-creation
Watch how community insight becomes part of the product-development process.
Selected milestones
Building the world,
one layer at a time.
Founded Native Nature in Vancouver
Established an original brand at the intersection of apparel, identity and storytelling.
Developed the Becoverse and Rise of Enzy
Created the characters, story framework and visual language behind the Native Nature universe.
Created apparel and collectible releases
Brought the universe into physical form through clothing, comics and collectible media.
Successfully funded on Kickstarter
Invited early supporters to help bring the next chapter of the brand to life.
Expanding through collaboration
Growing through community programs, partnerships and original storytelling.
Founder philosophy
“If it does not help someone become more of who they actually are, we do not make it.”
This principle guides which products Native Nature creates, which stories it tells and which opportunities it chooses to pursue.
Selected profiles & projects