Privacy Policy

Integrated Brand Communications Inc. DBA Native Nature

Effective Date: June 1, 2025 | Last Updated: May 2026

This Privacy Policy describes how Native Nature (“we,” “our,” or “us”) collects, uses, and protects your personal information when you interact with us through our website, social media channels, Instagram direct messages, SMS text messaging, and any other platforms we operate. We are committed to protecting your privacy and complying with applicable privacy laws, including Canada’s Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), and the US Telephone Consumer Protection Act (TCPA) where applicable.

1. Who We Are

Native Nature is a transmedia athleisure brand operated by Integrated Brand Communications Inc., a company incorporated in British Columbia, Canada.

Business Name: Integrated Brand Communications Inc. DBA Native Nature

Website: wearenativenature.com

Instagram: @wearenativenature

Email: hello@nativenature.ca

2. Information We Collect

We collect personal information through the following channels:

2.1 Website (wearenativenature.com)

• Name and email address submitted through newsletter signup forms

• Browsing behaviour, pages visited, and time on site (via Shopify analytics and cookies)

• Device type, browser type, and IP address

• Purchase history and order information if you make a purchase

2.2 Instagram Direct Message (DM) Automation

When you send a direct message containing specific keywords (such as “ENZY”) to our Instagram account @wearenativenature, our automated messaging system will initiate a conversation to collect:

• Your email address

• Your phone number (optional — you may skip this step)

• Your Instagram username and profile information as provided by the platform

This data collection is facilitated through Buffer’s social media automation tools. By initiating this DM conversation, you are providing express consent to receive marketing communications from Native Nature.

How DM consent works:

You initiate contact by sending a keyword DM. Our automated system asks you to reply with your email address and optionally your phone number. Replying constitutes your express consent under CASL and applicable US laws.

2.3 SMS / Text Messaging

When you provide your phone number through our Instagram DM flow or website opt-in forms, you may be enrolled in our SMS text club. We collect:

• Your mobile phone number

• Consent timestamp and method of opt-in

• Message interaction data (delivery status, opt-out requests)

2.4 Email Marketing

When you subscribe through any of our channels, we collect your email address and, where provided, your name. Email lists are managed through Klaviyo.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To send marketing emails about Native Nature products, drops, campaigns, and events

• To send SMS/text messages about exclusive offers, early access, and brand updates

• To follow up via Instagram DM as part of automated campaigns you opted into

• To process orders and manage your customer account

• To improve our website, products, and marketing performance

• To comply with legal obligations

4. Instagram DM Flow Detailed Disclosure

Our Instagram DM automation is triggered when you send specific keyword messages to @wearenativenature. Here is exactly how the flow works:

Step 1 — Keyword Trigger

You send a DM containing a trigger keyword (e.g., “ENZY”) to @wearenativenature. This initiates an automated response sequence.

Step 2 — Email Collection

Our system sends you a message asking you to reply with your email address to complete sign-up. By replying with your email address, you consent to receive recurring marketing emails from Native Nature. You may unsubscribe at any time.

Step 3 — Phone Number Collection (Optional)

After providing your email, our system may ask if you’d like to join our text club by replying with your phone number. This step is optional. If you reply “SKIP” or do not respond, you will not be enrolled in SMS communications.

Step 4 — Confirmation

Once you complete the flow, you receive a confirmation message. Your contact information is added to the applicable subscriber lists in Klaviyo.

Data stored from DM flow:

Email address, phone number (if provided), Instagram username, consent timestamp, and the keyword that triggered the flow. This information is transmitted to and stored in Klaviyo.

5. SMS Terms and Conditions

5.1 What You’re Signing Up For

By joining our text club, you agree to receive recurring automated marketing text messages from Native Nature at the phone number you provided. Message frequency varies. Message and data rates may apply.

5.2 How to Opt Out

You can opt out of SMS messages at any time by replying STOP to any message. After opting out, you will receive one final confirmation message and no further texts will be sent.

5.3 How to Get Help

Reply HELP to any text message or contact us at hello@nativenature.ca for assistance.

5.4 Supported Keywords

Keyword	Response
STOP	You have been unsubscribed from Native Nature texts. No further messages will be sent. Reply START to resubscribe.
START / UNSTOP	Welcome back! You are resubscribed to Native Nature text updates. Reply STOP at any time to opt out.
HELP	For help visit wearenativenature.com or email hello@nativenature.ca Reply STOP to unsubscribe.
REMOVE	Reply REMOVE to request deletion of your contact information. We will process your request within 48 hours.

6. Email Unsubscribe

Every marketing email we send includes an unsubscribe link in the footer. You may also manage your email preferences at any time by visiting:

wearenativenature.com/pages/email-preferences

We will process unsubscribe requests promptly and within 10 business days as required by CASL. After unsubscribing, you will no longer receive marketing emails, though you may still receive transactional messages related to purchases.

7. Data Sharing and Third Parties

We do not sell your personal information. We share data only with trusted service providers that help us operate our business:

Provider	Purpose	Data Shared
Shopify	eCommerce platform and website hosting	Name, email, address, purchase history
Klaviyo	Email and SMS marketing	Email, phone number, consent records
Buffer	Social media scheduling and DM automation	Instagram username, DM interaction data
Meta (Instagram)	Social media platform	Per Meta’s own privacy policy

8. CASL Compliance (Canada)

We comply with Canada’s Anti-Spam Legislation (CASL). All commercial electronic messages we send include:

• Clear identification of Native Nature as the sender

• Our mailing address and contact information

• A functional unsubscribe mechanism that works for at least 60 days after sending

We retain records of all consent obtained, including the method, date, and time of consent. These records are maintained in Klaviyo.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you

• Correction — request that inaccurate information be corrected

• Deletion — request that your personal information be deleted

• Withdrawal of consent — withdraw your consent to marketing communications at any time

• Data portability — request your data in a portable format

To exercise any of these rights, contact us at hello@nativenature.ca We will respond within 30 days.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

• Email subscriber data is retained until you unsubscribe or request deletion

• SMS subscriber data is retained until you opt out (STOP) or request deletion

• Purchase and order data is retained for 7 years for tax and accounting purposes

• Consent records are retained for a minimum of 3 years per CASL requirements

11. Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyse site traffic. You may control cookie preferences through your browser settings. Disabling cookies may affect some website functionality.

12. Children’s Privacy

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Native Nature (Integrated Brand Communications Inc.)